The Continued Value of Digital PR and Traditional PR in an Ever-Changing Landscape
In today's world, where social media, blogs, and online news outlets are the go-to sources for information, public relations (PR) has evolved significantly. At Wimbart, we have also had to diversify our service offerings over almost a decade, as the
WIMBART OFFICE HOURS ALUMNI: Koa Technology encourages African tech startups to tell their stories simply and clearly
We applied to the Wimbart office hours to learn how best to position our company in the public space. We wanted to learn how best to communicate and share our story and we thought Wimbart, being one of the leaders
HEALTHTRACKA SHARE HOW THEY USED TIPS FROM WIMBART OFFICE HOURS TO TELL THEIR INCREDIBLE STORY
I joined Wimbart Office Hours a few months after launching Healthtracka. I was green about the startup life and wanted to understand how to navigate media and PR. I learned that this program is not just theories and principles but
Wimbart Office Hours alumni: Nguvu Health shares storytelling tips for success
We were still working on our MVP when we got accepted into Wimbart Office Hours 2, it was a great opportunity for us because it prepared us appropriately for doing PR effectively and efficiently. The result of this is that
How Africa’s Tech Innovators Are Attracting Chinese Investment On Their Own Terms
Over the last few decades, China’s significant investment in emerging markets has elicited opinion across a spectrum of views, largely due to the volume of infrastructure investment and eye watering bilateral deals that some feel generations will be repaying for
PR vs Marketing: strategies for B2B startup success
So you’ve got your business off the ground, perhaps you’ve hired a core team, brought on some customers, maybe even completed a fundraising round. At some point during this journey someone drops the G-bomb - meetings are quickly scheduled, ideas
AND…IT’S A WRAP FOR #WIMBARTOFFICEHOURS3 – SEE YOU NEXT YEAR!
And.. It's a wrap! Wimbart Office Hours Third edition is now officially closed for 2021
Third edition of Wimbart Office Hours announces final shortlist
After the success of the first two Wimbart Office Hours programmes in 2020, we’re happy to announce the new cohort, to launch our third edition.Wimbart Office Hours is all about working closely and intensively with start-ups so that they can
Afriktrip describes Wimbart Office Hours as ‘Educative and Enlightening’
Afriktrip was selected as one of 30 early-stage firms for the Wimbart Office Hours programme's second cohort. To give you a sense of what we do, Afriktrip is an online marketplace for travellers to find and book tours, activities and
Vybe talks success after Wimbart Office Hours programme
When we started building Vybe, we knew that communication & marketing would be a big part of our business and we were always looking for opportunities to improve in those areas. Sometime in July last year, I was catching up