Rethinking the Pitch: What a Few Weeks in PR Taught Me About the Pitches I Used to Ignore
After a few years working as a journalist, I would say pitches became part of the daily rhythm, for me and most journalists, if not all.They arrived in a crowded inbox, sometimes at the worst possible time, in between deadlines,
Why Founder-Led PR Should Evolve as Your Start-up Scales
When an African tech company is in its early stages, and the leadership team is still forming, the Founder tends to be the story more than the company itself. That is understandable. With limited traction, data, or significant market impact
Rewriting the Rules: African Tech Journalists Grapple with AI and PR Saturation
A good Public Relations professional should have a nose for a good story and excellent writing skills - crafting compelling press releases that jump out at journalists, as well as an intuitive understanding of what makes a story newsworthy; there’s
Chimgozirim Nwokoma, Techpoint Africa
This week, we interview Chimgozirim Nwokoma, a Senior Reporter, Startups at Techpoint Africa. Chimgozirim shares insights on his journalism journey and perspectives on the African tech and business landscape. Chimgozirim also shares insights in regard to his writing motivations before
Joan Salmon, Nation Media Group Uganda
This week, we interview Joan Salmon, Reporter and Sub-Editor at Nation Media Group Uganda. Joan discusses her journey into journalism, which began as a way to utilize her passion for writing. She emphasizes the importance of storytelling and highlights what
The Case of the Infamous Form D
How not to blow your fundraise announcement while keeping the lawBy Ernestina BerryYou’ve put in the hours. Your team is solid. You’ve successfully traversed the rocky terrain that comes with getting those international investors and VCs interested enough in your
Simeon Onoja, Business Elites Africa
Journalists have the potential to effect real-world change with their written narratives. This is specifically identified by Simeon Onoja, Content Strategist for Business Elites Africa who spoke to us about his deep affection and craft for storytelling, as well as
Alexis Akwagyiram, Semafor Africa
Our spotlight for this week is on Alexis Akwagyiram, Managing Editor for Semafor Africa. His desire for a creative outlet, write and travel, and experience of writing for his student newspaper had prepared him to step into the world of
Olumuyiwa Olowogboyega, TechCabal
This week, we shine our spotlight on Olumuyiwa Olowogboyega, Newsroom Editor for TechCabal and the writer of his own substack publication Notadeepdive. Muyiwa shared that growing up in a household environment obsessed with consuming news had a big part to
Peter Oluka, TechEconomy
We spoke with Peter Oluka, Editor of TechEconomy who revealed his passion for fact-finding, ideas and events, being able to express these interests through writing. This love has ultimately led him to pursue his career to become an accomplished journalist. He