The Value of PR Professionals Thinking Beyond Their Clients’ Industries
One of the biggest advantages of working in an agency isn't simply the variety of clients you work with, but the perspective that variety gives you. Moving between industries means you're constantly exposed to new ideas, challenges and conversations, making
Ladi Williams, Channels TV
In this edition of our journalist spotlight, Ladi Williams of Channels TV reflects on his professional journey, inspired by his mother’s long-standing role as a news anchor. He discusses his passion for reporting on financial markets and tradable assets, highlighting
Muktar Oladunmade, TechCabal
Our journalist spotlight for this month is Muktar Oladunmade, a Senior Reporter and Desk Lead at TechCabal. He discusses his transition from law student to a leading voice in African tech journalism, and the challenges of reporting within the ecosystem.Muktar
Why Founder-Led PR Should Evolve as Your Start-up Scales
When an African tech company is in its early stages, and the leadership team is still forming, the Founder tends to be the story more than the company itself. That is understandable. With limited traction, data, or significant market impact
Why Early-Stage Founders Cannot Afford to Be Invisible
Maria Adediran, Associate Director and Head of Wimbart LiteThey say PR people are the worst at doing their own PR, and that is not far from the truth. We are good at helping other businesses find the right words, refine
Chimgozirim Nwokoma, Techpoint Africa
This week, we interview Chimgozirim Nwokoma, a Senior Reporter, Startups at Techpoint Africa. Chimgozirim shares insights on his journalism journey and perspectives on the African tech and business landscape. Chimgozirim also shares insights in regard to his writing motivations before
Why Client Obsession is PR’s Secret Weapon
When starting out in PR, many assume the job is primarily about communication - writing press releases, pitching stories, securing media placements, and landing speaking slots. But quickly, it becomes clear that this is only part of the equation. The
Dickson Otieno, Tech-ish.com
This week, we interview Dickson Otieno, Editor of Tech-ish.com. He started Tech-ish.com to document Africa's evolving tech scene. Dickson discusses his journey into journalism and the stories he prioritizes for Tech-ish which has grown to become one of the
Why Working in a Female-Led Organization Has Been a Game-Changer for Me
I often say I’m incredibly lucky to be one of the few people that actually enjoy going into work; and always regard it as one of the most positive and rewarding aspects of their lives. After careful consideration, I’ve realised
Jaco Maritz, How we made it in Africa
This week, we interview Jaco Maritz, Founder/Editor-in-chief, How we made it in Africa. Jaco takes us on his media career journey which started at Media24 before launching How we made it in Africa in 2010. He highlights the trends in the business