The Role of Storytelling in Scaling African Tech Startups
Every great African tech startup is born out of a problem. A real, lived experience of friction, inefficiency, or exclusion. But the difference between a startup that fails to move beyond the early stages and one that becomes successful in
Ahmed Abo Saif, EU Medbridge
Big economic shifts are reshaping the Middle East and North Africa (MENA), and quality business journalism has never mattered more.In this edition of our Journalist Spotlight, we catch up with journalist and media connector Ahmed Abo Saif. From covering macroeconomics
The Value of PR Professionals Thinking Beyond Their Clients’ Industries
One of the biggest advantages of working in an agency isn't simply the variety of clients you work with, but the perspective that variety gives you. Moving between industries means you're constantly exposed to new ideas, challenges and conversations, making
Ladi Williams, Channels TV
In this edition of our journalist spotlight, Ladi Williams of Channels TV reflects on his professional journey, inspired by his mother’s long-standing role as a news anchor. He discusses his passion for reporting on financial markets and tradable assets, highlighting
Muktar Oladunmade, TechCabal
Our journalist spotlight for this month is Muktar Oladunmade, a Senior Reporter and Desk Lead at TechCabal. He discusses his transition from law student to a leading voice in African tech journalism, and the challenges of reporting within the ecosystem.Muktar
Why Founder-Led PR Should Evolve as Your Start-up Scales
When an African tech company is in its early stages, and the leadership team is still forming, the Founder tends to be the story more than the company itself. That is understandable. With limited traction, data, or significant market impact
Why Early-Stage Founders Cannot Afford to Be Invisible
Maria Adediran, Associate Director and Head of Wimbart LiteThey say PR people are the worst at doing their own PR, and that is not far from the truth. We are good at helping other businesses find the right words, refine
Chimgozirim Nwokoma, Techpoint Africa
This week, we interview Chimgozirim Nwokoma, a Senior Reporter, Startups at Techpoint Africa. Chimgozirim shares insights on his journalism journey and perspectives on the African tech and business landscape. Chimgozirim also shares insights in regard to his writing motivations before
Why Client Obsession is PR’s Secret Weapon
When starting out in PR, many assume the job is primarily about communication - writing press releases, pitching stories, securing media placements, and landing speaking slots. But quickly, it becomes clear that this is only part of the equation. The
Dickson Otieno, Tech-ish.com
This week, we interview Dickson Otieno, Editor of Tech-ish.com. He started Tech-ish.com to document Africa's evolving tech scene. Dickson discusses his journey into journalism and the stories he prioritizes for Tech-ish which has grown to become one of the