The Storytelling Mindset: Why Funding Announcements Aren’t Enough
Everyone remembers a massive funding announcement. The TechCabal special reports, the LinkedIn posts, the buzzy congratulatory threads on X. But the news cycle moves fast. After a few days, attention shifts to the next company and if that raise is
The Role of Storytelling in Scaling African Tech Startups
Every great African tech startup is born out of a problem. A real, lived experience of friction, inefficiency, or exclusion. But the difference between a startup that fails to move beyond the early stages and one that becomes successful in
Why Client Obsession is PR’s Secret Weapon
When starting out in PR, many assume the job is primarily about communication - writing press releases, pitching stories, securing media placements, and landing speaking slots. But quickly, it becomes clear that this is only part of the equation. The
Terser Adamu, Unlocking Africa Podcast
This week we interview Terser Adamu, Africa Business Strategist, International Trade Adviser, Director at ETK Group, and host of the award-nominated Unlocking Africa Podcast. In the interview, Terser gave insights into his personal life, discussing how he comes from a family
Oluwatomisin Amokeoja, Forbes Africa
In our interview with Oluwatomisin Amokeoja, Multimedia journalist (West Africa) at Forbes Africa, he sheds light on his journey into journalism, revealing how he stumbled into the field and grew to love it. He further delves into detail on this
Oluwanifemi Kolawole, Techpoint Africa
In our discussion with Oluwanifemi Kolawole, Senior Editor at Techpoint Africa, she unveiled her unforeseen path into journalism, driven by the pursuit of livelihood and a deep-rooted passion for storytelling, sharing stories that not only captivate but also impart meaningful
Jacqueline Mahugu, Standard Group
What led you into journalism and what would you be doing if you weren't a journalist? I got into journalism because I always loved stories – reading and writing them – as evidenced by my decision to study English and
So, What Exactly Does a Public Relations Specialist Do? (Part One)
If you was to ask me what I love most about PR, I must admit, it’s hands down the press tours. Anything that gets me away from the office for a day or two is a winner for me. Usually,
Jessica Hope on CNBC Africa
Whilst in Lagos for the 2017 Mobile West Africa event in Lagos, Nigeria, our MD Jessica Hope was asked to discuss some of the ways startups in Africa can start engaging with press, think about PR and build their business
Wimbart Takes On Nollywood: A Brief Guide to Press Week for #RokOnSky
We live in a celebrity-driven world. And for that reason, brands have latched on to them, using them as salesmen. Why? Because having a famous face is the easiest way to create credibility and awareness for your brand. It’s the