How PR Has Elevated Africa’s Most Prominent Startups, and Why Founders Should Consider it from the Get-Go
African tech startups have experienced exponential growth over the last decade: from the Paystack-Stripe acquisition in 2020 that shaped the ecosystem, to the Flutterwave unicorn journey that paved the way for what is possible in the industry. These key events were
Muktar Oladunmade, TechCabal
Our journalist spotlight for this month is Muktar Oladunmade, a Senior Reporter and Desk Lead at TechCabal. He discusses his transition from law student to a leading voice in African tech journalism, and the challenges of reporting within the ecosystem.Muktar
Rethinking the Pitch: What a Few Weeks in PR Taught Me About the Pitches I Used to Ignore
After a few years working as a journalist, I would say pitches became part of the daily rhythm, for me and most journalists, if not all.They arrived in a crowded inbox, sometimes at the worst possible time, in between deadlines,
Why Founder-Led PR Should Evolve as Your Start-up Scales
When an African tech company is in its early stages, and the leadership team is still forming, the Founder tends to be the story more than the company itself. That is understandable. With limited traction, data, or significant market impact
Royal Ibeh, BusinessDay
What if your true calling wasn't what you originally planned? For Royal Ibeh, a Senior Journalist at BusinessDay, the initial goal was to build a career in banking. However, encouraged by her family to practice what she studied in Mass
Yasser Hakim, CGTN
For this edition of the African Media Spotlight, we headed to the MENA region to speak with Yasser Hakim, a news anchor and the Cairo bureau co-director at CGTN. With over 25 years of experience telling business and economic stories
Dr. Omobola Johnson on Storytelling, Governance, and the Maturation of African Venture Capital
The African tech ecosystem loves a headline. Largest round. An unsuspecting M&A deal. Fastest growth. New unicorn. But ecosystems are not built on headlines. They are built on infrastructure: policy infrastructure, capital infrastructure, governance infrastructure, and long-term vision and commitment.
Why Early-Stage Founders Cannot Afford to Be Invisible
Maria Adediran, Associate Director and Head of Wimbart LiteThey say PR people are the worst at doing their own PR, and that is not far from the truth. We are good at helping other businesses find the right words, refine
Blessed Frank, Technext
This next edition of the Media Spotlight series is with Blessed Frank, a tech journalist at Technext. Blessed shared his journey from student journalism, independent publishing, deep dives into Blockchain and AI, plus why storytelling matters and why the continent’s
As African Startup Funding Rebounds, PR Becomes a Strategic Advantage
Africa’s tech funding winter has been a season that those of us in the ecosystem are all too familiar with. Startups and companies on the continent saw a decline in venture funding between 2023 and 2024, as part of the