Why Founder-Led PR Should Evolve as Your Start-up Scales
When an African tech company is in its early stages, and the leadership team is still forming, the Founder tends to be the story more than the company itself. That is understandable. With limited traction, data, or significant market impact
No Journey, No Story: Uzoma Dozie on Storytelling, Sparkle and Early Nigerian Tech
“YOU work for Uzoma Dozie?”A pretty simple statement that really hit me a few years back, after I had reeled off a list of some Wimbart clients. The person who said these words did so with an air of indignant
Yasser Hakim, CGTN
For this edition of the African Media Spotlight, we headed to the MENA region to speak with Yasser Hakim, a news anchor and the Cairo bureau co-director at CGTN. With over 25 years of experience telling business and economic stories
Dr. Omobola Johnson on Storytelling, Governance, and the Maturation of African Venture Capital
The African tech ecosystem loves a headline. Largest round. An unsuspecting M&A deal. Fastest growth. New unicorn. But ecosystems are not built on headlines. They are built on infrastructure: policy infrastructure, capital infrastructure, governance infrastructure, and long-term vision and commitment.
Tomiwa Aladekomo: Building Big Cabal and the Media Business Behind It
It would be unfathomable for me to host a podcast on communications & storytelling in African tech without speaking to Tomiwa Aladekomo, CEO of Big Cabal Media [the parent company of media brands such as TechCabal and Zikoko]. Over almost
Thinking in Headlines: Iyin Aboyeji on Story, Scale and Conviction
“E” - Iyin Aboyeji - was top of the list when we started planning The Wimbart Way Podcast for obvious and not-so-obvious reasons. E is synonymous with both storytelling and African tech. He has arguably had one of the most
Navigating the Kenyan Media Jungle as a Start-Up
Ah, Kenya! It is a land of breathtaking savannas, bustling markets, and a media landscape as vibrant and unpredictable as a matatu ride during rush hour. For start-ups making their first steps into the East Africa market, managing the media
Dennis Musau, Citizen Digital
This week we interview Dennis Musau, Reporter, Citizen Digital. He discusses how he got drawn to the profession and his focus on topics that impact everyday people, making complex subjects, like AI, relatable. He goes on to discuss what
Oluwatomisin Amokeoja, Forbes Africa
In our interview with Oluwatomisin Amokeoja, Multimedia journalist (West Africa) at Forbes Africa, he sheds light on his journey into journalism, revealing how he stumbled into the field and grew to love it. He further delves into detail on this
Waihiga Mwaura, BBC
Renowned BBC Africa Business journalist, Waihiga Mwaura, discusses the power and importance of nuanced African journalism and how it can effect change What led you into journalism, and what would you be doing if you weren’t a journalist?A passion for storytelling