The Value of PR Professionals Thinking Beyond Their Clients’ Industries
One of the biggest advantages of working in an agency isn't simply the variety of clients you work with, but the perspective that variety gives you. Moving between industries means you're constantly exposed to new ideas, challenges and conversations, making
Ladi Williams, Channels TV
In this edition of our journalist spotlight, Ladi Williams of Channels TV reflects on his professional journey, inspired by his mother’s long-standing role as a news anchor. He discusses his passion for reporting on financial markets and tradable assets, highlighting
Royal Ibeh, BusinessDay
What if your true calling wasn't what you originally planned? For Royal Ibeh, a Senior Journalist at BusinessDay, the initial goal was to build a career in banking. However, encouraged by her family to practice what she studied in Mass
No Journey, No Story: Uzoma Dozie on Storytelling, Sparkle and Early Nigerian Tech
“YOU work for Uzoma Dozie?”A pretty simple statement that really hit me a few years back, after I had reeled off a list of some Wimbart clients. The person who said these words did so with an air of indignant
Dr. Omobola Johnson on Storytelling, Governance, and the Maturation of African Venture Capital
The African tech ecosystem loves a headline. Largest round. An unsuspecting M&A deal. Fastest growth. New unicorn. But ecosystems are not built on headlines. They are built on infrastructure: policy infrastructure, capital infrastructure, governance infrastructure, and long-term vision and commitment.
Why Early-Stage Founders Cannot Afford to Be Invisible
Maria Adediran, Associate Director and Head of Wimbart LiteThey say PR people are the worst at doing their own PR, and that is not far from the truth. We are good at helping other businesses find the right words, refine
As African Startup Funding Rebounds, PR Becomes a Strategic Advantage
Africa’s tech funding winter has been a season that those of us in the ecosystem are all too familiar with. Startups and companies on the continent saw a decline in venture funding between 2023 and 2024, as part of the
Tomiwa Aladekomo: Building Big Cabal and the Media Business Behind It
It would be unfathomable for me to host a podcast on communications & storytelling in African tech without speaking to Tomiwa Aladekomo, CEO of Big Cabal Media [the parent company of media brands such as TechCabal and Zikoko]. Over almost
Thinking in Headlines: Iyin Aboyeji on Story, Scale and Conviction
“E” - Iyin Aboyeji - was top of the list when we started planning The Wimbart Way Podcast for obvious and not-so-obvious reasons. E is synonymous with both storytelling and African tech. He has arguably had one of the most
Faith Omoniyi, Briter
Our latest Media Spotlight is with Faith Omoniyi, formerly from TechCabal, now at Briter. He shared his thoughts on why it's important for African businesses and founders to tell their stories, how AI is changing the way we think about