No Journey, No Story: Uzoma Dozie on Storytelling, Sparkle and Early Nigerian Tech
“YOU work for Uzoma Dozie?” A pretty simple statement that really hit me a few years back, after I had reeled off a list of some Wimbart clients. The person who said these words did so with an air of indignant
How African Tech Startups Can Attract VC Funding With PR: Proven Tactics, Best Practices & Common Mistakes
The Current State of African Startup Funding Let's be real: raising VC funding for African startups has been about as easy as winning the lottery these days. According to Africa: The Big Deal, African tech startups raised $2.2 billion in 2024,
Chimgozirim Nwokoma, Techpoint Africa
This week, we interview Chimgozirim Nwokoma, a Senior Reporter, Startups at Techpoint Africa. Chimgozirim shares insights on his journalism journey and perspectives on the African tech and business landscape. Chimgozirim also shares insights in regard to his writing motivations before
Why Client Obsession is PR’s Secret Weapon
When starting out in PR, many assume the job is primarily about communication - writing press releases, pitching stories, securing media placements, and landing speaking slots. But quickly, it becomes clear that this is only part of the equation. The
Bolu Abiodun, Techpoint Africa
This week, we interview Bolu Abiodun, Senior Reporter at Techpoint Africa. Bolu discusses his journey into journalism, starting in university due to friends' influence. He talks about his story preferences, which tend to be audience-driven, and his passion for
The Case of the Infamous Form D
How not to blow your fundraise announcement while keeping the law By Ernestina Berry You’ve put in the hours. Your team is solid. You’ve successfully traversed the rocky terrain that comes with getting those international investors and VCs interested enough in your
Wimbart Partners With Microtraction To Empower Portfolio With Strategic PR Services
The African tech scene is on an upward trajectory. However, despite this burgeoning entrepreneurial ecosystem, African tech startups encounter a range of daunting obstacles that can restrict their growth. Among the many challenges faced, one critical issue is the lack
Wimbart Office Hours #2
We're hanging up our boots for #WimbartOfficeHours 2020 - See you next year! For some time, we have had a grand vision to offer PR support to early stage startups on the continent. And by some time, we mean years. But
#TwitterSeries: Using Twitter to connect with journalists
Anyone who spends more than an hour with me, will quickly garner that I am a self-proclaimed social media junkie. Despite the fact that you can find me on other Social media platforms - Instagram, Facebook and of course, Snapchat
Why We All Need to be Digital
We know this isn’t news to you. We live in a digital era; our phones have artificial intelligence, our kids are watch more YouTube than television. You can even watch YouTube on your television! The internet has revolutionised the world