No Journey, No Story: Uzoma Dozie on Storytelling, Sparkle and Early Nigerian Tech
“YOU work for Uzoma Dozie?”A pretty simple statement that really hit me a few years back, after I had reeled off a list of some Wimbart clients. The person who said these words did so with an air of indignant
Dr. Omobola Johnson on Storytelling, Governance, and the Maturation of African Venture Capital
The African tech ecosystem loves a headline. Largest round. An unsuspecting M&A deal. Fastest growth. New unicorn. But ecosystems are not built on headlines. They are built on infrastructure: policy infrastructure, capital infrastructure, governance infrastructure, and long-term vision and commitment.
Why Early-Stage Founders Cannot Afford to Be Invisible
Maria Adediran, Associate Director and Head of Wimbart LiteThey say PR people are the worst at doing their own PR, and that is not far from the truth. We are good at helping other businesses find the right words, refine
As African Startup Funding Rebounds, PR Becomes a Strategic Advantage
Africa’s tech funding winter has been a season that those of us in the ecosystem are all too familiar with. Startups and companies on the continent saw a decline in venture funding between 2023 and 2024, as part of the
Tomiwa Aladekomo: Building Big Cabal and the Media Business Behind It
It would be unfathomable for me to host a podcast on communications & storytelling in African tech without speaking to Tomiwa Aladekomo, CEO of Big Cabal Media [the parent company of media brands such as TechCabal and Zikoko]. Over almost
Thinking in Headlines: Iyin Aboyeji on Story, Scale and Conviction
“E” - Iyin Aboyeji - was top of the list when we started planning The Wimbart Way Podcast for obvious and not-so-obvious reasons. E is synonymous with both storytelling and African tech. He has arguably had one of the most
Rewriting the Rules: African Tech Journalists Grapple with AI and PR Saturation
A good Public Relations professional should have a nose for a good story and excellent writing skills - crafting compelling press releases that jump out at journalists, as well as an intuitive understanding of what makes a story newsworthy; there’s
7 Tracks, 1 Future: AfriLabs Annual Gathering 2025 Sets the Stage for Africa’s Innovation Renaissance
Secure your spot at Africa’s biggest innovation event! The 10th edition of the AfriLabs Annual Gathering (AAG) is heading to Nairobi, Kenya from 7th to 9th October 2025—celebrating a decade of innovation and ecosystem growth across the continent. With the
How African Tech Startups Can Attract VC Funding With PR: Proven Tactics, Best Practices & Common Mistakes
The Current State of African Startup FundingLet's be real: raising VC funding for African startups has been about as easy as winning the lottery these days. According to Africa: The Big Deal, African tech startups raised $2.2 billion in 2024,
How Industry Events Can Strengthen Business Relationships in 2025
In today’s fast-paced world, where everyone’s chasing instant results, digital communication tools such as emails, Zoom, Google Meet and the likes of a good old phone call, have become the norm. They’re quick, efficient, and undeniably valuable. However, one tool that