How PR Has Elevated Africa’s Most Prominent Startups, and Why Founders Should Consider it from the Get-Go
African tech startups have experienced exponential growth over the last decade: from the Paystack-Stripe acquisition in 2020 that shaped the ecosystem, to the Flutterwave unicorn journey that paved the way for what is possible in the industry. These key events were
Rethinking the Pitch: What a Few Weeks in PR Taught Me About the Pitches I Used to Ignore
After a few years working as a journalist, I would say pitches became part of the daily rhythm, for me and most journalists, if not all.They arrived in a crowded inbox, sometimes at the worst possible time, in between deadlines,
Why Founder-Led PR Should Evolve as Your Start-up Scales
When an African tech company is in its early stages, and the leadership team is still forming, the Founder tends to be the story more than the company itself. That is understandable. With limited traction, data, or significant market impact
No Journey, No Story: Uzoma Dozie on Storytelling, Sparkle and Early Nigerian Tech
“YOU work for Uzoma Dozie?”A pretty simple statement that really hit me a few years back, after I had reeled off a list of some Wimbart clients. The person who said these words did so with an air of indignant
Dr. Omobola Johnson on Storytelling, Governance, and the Maturation of African Venture Capital
The African tech ecosystem loves a headline. Largest round. An unsuspecting M&A deal. Fastest growth. New unicorn. But ecosystems are not built on headlines. They are built on infrastructure: policy infrastructure, capital infrastructure, governance infrastructure, and long-term vision and commitment.
Why Early-Stage Founders Cannot Afford to Be Invisible
Maria Adediran, Associate Director and Head of Wimbart LiteThey say PR people are the worst at doing their own PR, and that is not far from the truth. We are good at helping other businesses find the right words, refine
As African Startup Funding Rebounds, PR Becomes a Strategic Advantage
Africa’s tech funding winter has been a season that those of us in the ecosystem are all too familiar with. Startups and companies on the continent saw a decline in venture funding between 2023 and 2024, as part of the
Tomiwa Aladekomo: Building Big Cabal and the Media Business Behind It
It would be unfathomable for me to host a podcast on communications & storytelling in African tech without speaking to Tomiwa Aladekomo, CEO of Big Cabal Media [the parent company of media brands such as TechCabal and Zikoko]. Over almost
Thinking in Headlines: Iyin Aboyeji on Story, Scale and Conviction
“E” - Iyin Aboyeji - was top of the list when we started planning The Wimbart Way Podcast for obvious and not-so-obvious reasons. E is synonymous with both storytelling and African tech. He has arguably had one of the most
Rewriting the Rules: African Tech Journalists Grapple with AI and PR Saturation
A good Public Relations professional should have a nose for a good story and excellent writing skills - crafting compelling press releases that jump out at journalists, as well as an intuitive understanding of what makes a story newsworthy; there’s