How PR Has Elevated Africa’s Most Prominent Startups, and Why Founders Should Consider it from the Get-Go
African tech startups have experienced exponential growth over the last decade: from the Paystack-Stripe acquisition in 2020 that shaped the ecosystem, to the Flutterwave unicorn journey that paved the way for what is possible in the industry. These key events were
Muktar Oladunmade, TechCabal
Our journalist spotlight for this month is Muktar Oladunmade, a Senior Reporter and Desk Lead at TechCabal. He discusses his transition from law student to a leading voice in African tech journalism, and the challenges of reporting within the ecosystem.Muktar
Why Founder-Led PR Should Evolve as Your Start-up Scales
When an African tech company is in its early stages, and the leadership team is still forming, the Founder tends to be the story more than the company itself. That is understandable. With limited traction, data, or significant market impact
Why Client Obsession is PR’s Secret Weapon
When starting out in PR, many assume the job is primarily about communication - writing press releases, pitching stories, securing media placements, and landing speaking slots. But quickly, it becomes clear that this is only part of the equation. The
Victoria Fakiya, Techpoint Africa
In our interview with Victoria Fakiya, Reporter at Techpoint Africa, she discusses her journey into journalism. She goes further to provide details on how she identifies a good story, the peculiarities of the African business scene, her interests in health
Five Simple Steps to Up Your Networking Game
Public Relations isn’t solely what people read about you in the news - it’s more broadly your public persona - and that includes meeting people in actual real life. In this article and ahead of events season for African tech,
Abraham Augustine, TechCabal
This week we feature Abraham Augustine, Senior Writer at TechCabal. Abe speaks about his journey into journalism which began with his love of writing poetry and fiction, before landing his first opportunity in tech and development journalism.What led you into
Victor Oluwole, Business Insider Africa
This week we feature Victor Oluwole, Head and Editor at Business Insider Africa. Victor talks about his journey into journalism, the importance of audience engagement and why everyone wants a piece of the African pie.What led you into the journalism
Wimbart Office Hours are Complete – For Now
We've been thrilled by all the progress that has been made.
Why We All Need to be Digital
We know this isn’t news to you. We live in a digital era; our phones have artificial intelligence, our kids are watch more YouTube than television. You can even watch YouTube on your television! The internet has revolutionised the world