Bolu Abiodun, Techpoint Africa
This week, we interview Bolu Abiodun, Senior Reporter at Techpoint Africa. Bolu discusses his journey into journalism, starting in university due to friends' influence. He talks about his story preferences, which tend to be audience-driven, and his passion for
The Case of the Infamous Form D
How not to blow your fundraise announcement while keeping the lawBy Ernestina BerryYou’ve put in the hours. Your team is solid. You’ve successfully traversed the rocky terrain that comes with getting those international investors and VCs interested enough in your
Wimbart Partners With Microtraction To Empower Portfolio With Strategic PR Services
The African tech scene is on an upward trajectory. However, despite this burgeoning entrepreneurial ecosystem, African tech startups encounter a range of daunting obstacles that can restrict their growth. Among the many challenges faced, one critical issue is the lack
Wimbart Office Hours #2
We're hanging up our boots for #WimbartOfficeHours 2020 - See you next year!For some time, we have had a grand vision to offer PR support to early stage startups on the continent. And by some time, we mean years. But
#TwitterSeries: Using Twitter to connect with journalists
Anyone who spends more than an hour with me, will quickly garner that I am a self-proclaimed social media junkie. Despite the fact that you can find me on other Social media platforms - Instagram, Facebook and of course, Snapchat
Why We All Need to be Digital
We know this isn’t news to you. We live in a digital era; our phones have artificial intelligence, our kids are watch more YouTube than television. You can even watch YouTube on your television! The internet has revolutionised the world
Wimbart Takes On Nollywood: A Brief Guide to Press Week for #RokOnSky
We live in a celebrity-driven world. And for that reason, brands have latched on to them, using them as salesmen. Why? Because having a famous face is the easiest way to create credibility and awareness for your brand. It’s the
Wimbart’s Tour with Funke Akindele
Last week at Wimbart was a different one. Jess and I abandoned our B2B PR hats for more consumer ones. Global brand ambassador for irokoWorld and Nollywood actress, Funke Akindele, came to London to promote the brand across the UK.
Welcome to Wimbart
Wimbart has been a silent entity for some time. Working underground, slowly building a client list, building a brand almost behind the scenes. And now it comes to life.For some time, I'd been freelancing in the African media and tech