Blog

Some musings from the Wimbart team, looking at the world of public relations, communications, African & emerging market trends, and a few things in between.

#ChopChatChill with Chuku’s London

If you follow us on Twitter (which you really should), you’ll see that our MD, Jessica Hope, is currently in Lagos, Nigeria for the recently concluded Mobile West Africa 2017 and to catch up with clients. Apart from that, Jess has been eating all the food delicacies Lagos has to offer – Yup, I’m jealous. […]

Wimbart PR

Jessica Hope on CNBC Africa

Whilst in Lagos for the 2017 Mobile West Africa event in Lagos, Nigeria, our MD Jessica Hope was asked to discuss some of the ways startups in Africa can start engaging with press, think about PR and build their business narrative, on CNBC Africa – check out the interview here ——–> Building the right exposure […]

#TwitterSeries: Using Twitter to connect with journalists

Anyone who spends more than an hour with me, will quickly garner that I am a self-proclaimed social media junkie. Despite the fact that you can find me on other Social media platforms – Instagram, Facebook and of course, Snapchat – I made it my life mission to reject Twitter. However, after joining Wimbart, it […]

Social Media

Why We All Need to be Digital

We know this isn’t news to you. We live in a digital era; our phones have artificial intelligence, our kids are watch more YouTube than television. You can even watch YouTube on your television! The internet has revolutionised the world we live in. This has obviously resulted in a surge of technology companies but it […]

She Leads Africa

The Power of Networking

My name is Akua A Boateng and I’m currently working as an Account Executive for Wimbart. I didn’t apply for this job, I’ve never worked for a PR agency before but I got here just by making the most of networking opportunities. I’ve witnessed people attend networking events because they lost a bet in the […]

PR Account Manager

Wimbart is Hiring – PR Account Manager | London, UK-based

Wimbart had a major 2016. Huge in fact. We’ve brought on board some amazing new clients this year, and hope to work with even more innovative African and emerging-market companies in 2017. We’re looking to expand our team and hire a new PR Account Manager, who wants to be part of a genuinely exciting, bold and dynamic […]

Wimbart Takes On Nollywood: A Brief Guide to Press Week for #RokOnSky

We live in a celebrity-driven world. And for that reason, brands have latched on to them, using them as salesmen. Why? Because having a famous face is the easiest way to create credibility and awareness for your brand. It’s the same concept every where in the world and Nigeria is no different. If you are […]

Funke Akindele in London

Wimbart’s Tour with Funke Akindele

Last week at Wimbart was a different one. Jess and I abandoned our B2B PR hats for more consumer ones. Global brand ambassador for irokoWorld and Nollywood actress, Funke Akindele, came to London to promote the brand across the UK. This took me back to the days when I worked for Nollywood broadcaster, iROKOtv as […]

Welcome to Wimbart

Wimbart has been a silent entity for some time. Working underground, slowly building a client list, building a brand almost behind the scenes. And now it comes to life. For some time, I’d been freelancing in the African media and tech space, having spent three glorious years as Head of Communications at iROKO, the Nollywood […]