How PR Has Elevated Africa’s Most Prominent Startups, and Why Founders Should Consider it from the Get-Go
African tech startups have experienced exponential growth over the last decade: from the Paystack-Stripe acquisition in 2020 that shaped the ecosystem, to the Flutterwave unicorn journey that paved the way for what is possible in the industry. These key events were
Rethinking the Pitch: What a Few Weeks in PR Taught Me About the Pitches I Used to Ignore
After a few years working as a journalist, I would say pitches became part of the daily rhythm, for me and most journalists, if not all.They arrived in a crowded inbox, sometimes at the worst possible time, in between deadlines,