Ladi Williams, Channels TV
In this edition of our journalist spotlight, Ladi Williams of Channels TV reflects on his professional journey, inspired by his mother’s long-standing role as a news anchor. He discusses his passion for reporting on financial markets and tradable assets, highlighting how quality journalism can illuminate the economic potential of local industries. Read and enjoy!
What led you into journalism, and what would you be doing if you weren’t a journalist?
Fun fact, my mum has been in the media industry for about 30 years now, as a news anchor. I watched her read the news growing up, and I guess it kinda rubbed off on me lol. I would be a wealth manager if I weren’t in journalism
What story are you most proud of, and why?
I’ve churned out a lot of stories in my career, but the story I’m most proud of is my exclusive report about the FG’s ban on shea nut exports. I analysed the benefits and prospects for the local processing of shea nuts
Which sectors or industries do you like to cover most, and why?
I love covering tradable assets, from stocks, virtual assets, commodities, etc. It’s incredible watching how news drives these markets and the possibility of turning 1 naira to 10naira or 100 naira when it’s done right
What’s the hardest part of covering the beat you focus on?
The hardest part of covering markets is staying on top of the news and consuming a lot of information.
What do most founders/business leaders misunderstand about journalists?
Many founders assume journalists exist to promote their brand.
In reality, journalists work for their audience and their publication—not for the company they’re covering. Their priority is relevance, credibility, and public interest, not marketing. When journalists ask difficult questions, it’s not hostility. It’s due diligence.
Why is it important that people around the world get to hear about young, growing companies on the continent?
It changes the narrative about the continent.
For too long, global headlines about Africa have focused on crisis rather than capability.
Showcasing young, growing companies shifts the story from aid to innovation, from challenges to solutions. It highlights builders, creators, and problem-solvers.
With AI on the rise, is journalism getting more creative?
AI tools help journalists go beyond text. They’re using generative audio, interactive visuals, data dashboards, and AI-supported video summaries to make complex topics more engaging.
The way of telling a story is widening, and that pushes creativity. I find myself interacting with AI a lot these days, and it really helps, I won’t lie.
What advice would you give to young journalists starting today?
My advice is to consume as much relevant information as you can, get passionate about something and chase it with all you’ve got.
What gives you hope about the future of journalism in Africa?
Africa is growing, and its population is getting younger and hungrier; at some point, there will be a mindset shift among our youth that could change the narrative.
