Wimbart Partners With Microtraction To Empower Portfolio With Strategic PR Services
The African tech scene is on an upward trajectory. However, despite this burgeoning entrepreneurial ecosystem, African tech startups encounter a range of daunting obstacles that can restrict their growth. Among the many challenges faced, one critical issue is the lack
How To Make The Perfect Fundraising Announcement | PR Strategies, Tips and More for African Tech
2022 was a remarkable year for African tech. While the global downturn subjected the rest of the world to a 35% reduction in global venture funding compared to 2021, the resilient African tech ecosystem defied all odds, growing on to
Jacqueline Mahugu, Standard Group
What led you into journalism and what would you be doing if you weren't a journalist?I got into journalism because I always loved stories – reading and writing them – as evidenced by my decision to study English and
2020 | The year that tested and proved African technology
Wimbart Account Director, Bemi Idowu, looks back at the triumphs that trumped the challenges that 2020 hurled at African techAt the onset of the COVID-19 pandemic, many feared the worst for Africa. There were predictions of healthcare, economic and humanitarian
Wimbart Office Hours #2
We're hanging up our boots for #WimbartOfficeHours 2020 - See you next year!For some time, we have had a grand vision to offer PR support to early stage startups on the continent. And by some time, we mean years. But
So, What Exactly Does a Public Relations Specialist Do? (Part One)
If you was to ask me what I love most about PR, I must admit, it’s hands down the press tours. Anything that gets me away from the office for a day or two is a winner for me. Usually,
#ChopChatChill with Chuku’s London
If you follow us on Twitter (which you really should), you’ll see that our MD, Jessica Hope, is currently in Lagos, Nigeria for the recently concluded Mobile West Africa 2017 and to catch up with clients. Apart from that, Jess
Jessica Hope on CNBC Africa
Whilst in Lagos for the 2017 Mobile West Africa event in Lagos, Nigeria, our MD Jessica Hope was asked to discuss some of the ways startups in Africa can start engaging with press, think about PR and build their business
Wimbart Takes On Nollywood: A Brief Guide to Press Week for #RokOnSky
We live in a celebrity-driven world. And for that reason, brands have latched on to them, using them as salesmen. Why? Because having a famous face is the easiest way to create credibility and awareness for your brand. It’s the
Wimbart’s Tour with Funke Akindele
Last week at Wimbart was a different one. Jess and I abandoned our B2B PR hats for more consumer ones. Global brand ambassador for irokoWorld and Nollywood actress, Funke Akindele, came to London to promote the brand across the UK.