The Continued Value of Digital PR and Traditional PR in an Ever-Changing Landscape
In today's world, where social media, blogs, and online news outlets are the go-to sources for information, public relations (PR) has evolved significantly. At Wimbart, we have also had to diversify our service offerings over almost a decade, as the
Brian George, NTV Kenya – Nation Media Group
The focus of this week's spotlight takes us to Kenya-based broadcast journalist, Brian George from NTV Kenya. Brian emphasises the contributions made by youth in the Kenyan tech space. Moreover, he thinks that people are not being reached by tech
Benjamin Dada
We caught up with media entrepreneur, Benjamin Dada who was one of the first journalists to have founded a self-titled platform in a time where substack’s were not as popular as they are today. He also speaks about how his
Ruth Olurounbi, Bloomberg
This week, we spoke to Ruth Olurounbi, Government and Economy Reporter of Bloomberg who shares how a collection of experiences from childhood and her desire to help people through storytelling, led her to where she is in journalism today.What led
Henry Nzekwe, WeeTracker
In our spotlight this week is Henry Nzekwe, Tech journalist and Assistant Editor of Weetracker who shares his journey from listening to foreign news programmes/talk shows on TV and radio as a child to his freelance writing gigs before finally
WIMBART OFFICE HOURS ALUMNI: Koa Technology encourages African tech startups to tell their stories simply and clearly
We applied to the Wimbart office hours to learn how best to position our company in the public space. We wanted to learn how best to communicate and share our story and we thought Wimbart, being one of the leaders
HEALTHTRACKA SHARE HOW THEY USED TIPS FROM WIMBART OFFICE HOURS TO TELL THEIR INCREDIBLE STORY
I joined Wimbart Office Hours a few months after launching Healthtracka. I was green about the startup life and wanted to understand how to navigate media and PR. I learned that this program is not just theories and principles but
Wimbart Office Hours alumni: Nguvu Health shares storytelling tips for success
We were still working on our MVP when we got accepted into Wimbart Office Hours 2, it was a great opportunity for us because it prepared us appropriately for doing PR effectively and efficiently. The result of this is that
Jacqueline Mahugu, Standard Group
What led you into journalism and what would you be doing if you weren't a journalist?I got into journalism because I always loved stories – reading and writing them – as evidenced by my decision to study English and
Ciku Kimeria, Quartz Africa
Never has it been more important to own the stories of African brilliance and innovation in the world media. In our spotlight this week is Ciku Kimeria, Africa Editor, Quartz Africa, who shares her journey from consulting to her accidental