Tomiwa Aladekomo: Building Big Cabal and the Media Business Behind It
It would be unfathomable for me to host a podcast on communications & storytelling in African tech without speaking to Tomiwa Aladekomo, CEO of Big Cabal Media [the parent company of media brands such as TechCabal and Zikoko]. Over almost
Thinking in Headlines: Iyin Aboyeji on Story, Scale and Conviction
“E” - Iyin Aboyeji - was top of the list when we started planning The Wimbart Way Podcast for obvious and not-so-obvious reasons. E is synonymous with both storytelling and African tech. He has arguably had one of the most
Faith Omoniyi, Briter
Our latest Media Spotlight is with Faith Omoniyi, formerly from TechCabal, now at Briter. He shared his thoughts on why it's important for African businesses and founders to tell their stories, how AI is changing the way we think about
Kaluka Wanjala, TechArena
Our latest Media Spotlight is with Kaluka Wanjala from TechArena. He shared his thoughts on AI in journalism, what makes Africa’s business scene so unique, what sectors and industries he likes to cover the most, why telling these stories matters,
Rewriting the Rules: African Tech Journalists Grapple with AI and PR Saturation
A good Public Relations professional should have a nose for a good story and excellent writing skills - crafting compelling press releases that jump out at journalists, as well as an intuitive understanding of what makes a story newsworthy; there’s
Daniel Adeyemi, Condia
This week, we interview Daniel Adeyemi, Editor-in-chief at Condia. Daniel shares his journey into journalism, and how inspired by his success in the Peter Drucker Challenge, he created a newsletter for African audiences modeled after Morning Brew. He discusses what
How African Tech Startups Can Attract VC Funding With PR: Proven Tactics, Best Practices & Common Mistakes
The Current State of African Startup FundingLet's be real: raising VC funding for African startups has been about as easy as winning the lottery these days. According to Africa: The Big Deal, African tech startups raised $2.2 billion in 2024,
Why Client Obsession is PR’s Secret Weapon
When starting out in PR, many assume the job is primarily about communication - writing press releases, pitching stories, securing media placements, and landing speaking slots. But quickly, it becomes clear that this is only part of the equation. The
Why Working in a Female-Led Organization Has Been a Game-Changer for Me
I often say I’m incredibly lucky to be one of the few people that actually enjoy going into work; and always regard it as one of the most positive and rewarding aspects of their lives. After careful consideration, I’ve realised
Navigating the Kenyan Media Jungle as a Start-Up
Ah, Kenya! It is a land of breathtaking savannas, bustling markets, and a media landscape as vibrant and unpredictable as a matatu ride during rush hour. For start-ups making their first steps into the East Africa market, managing the media