Dr. Omobola Johnson on Storytelling, Governance, and the Maturation of African Venture Capital
The African tech ecosystem loves a headline. Largest round. An unsuspecting M&A deal. Fastest growth. New unicorn. But ecosystems are not built on headlines. They are built on infrastructure: policy infrastructure, capital infrastructure, governance infrastructure, and long-term vision and commitment.
Why Early-Stage Founders Cannot Afford to Be Invisible
Maria Adediran, Associate Director and Head of Wimbart Lite They say PR people are the worst at doing their own PR, and that is not far from the truth. We are good at helping other businesses find the right words, refine
As African Startup Funding Rebounds, PR Becomes a Strategic Advantage
Africa’s tech funding winter has been a season that those of us in the ecosystem are all too familiar with. Startups and companies on the continent saw a decline in venture funding between 2023 and 2024, as part of the
Tomiwa Aladekomo: Building Big Cabal and the Media Business Behind It
It would be unfathomable for me to host a podcast on communications & storytelling in African tech without speaking to Tomiwa Aladekomo, CEO of Big Cabal Media [the parent company of media brands such as TechCabal and Zikoko]. Over almost
Thinking in Headlines: Iyin Aboyeji on Story, Scale and Conviction
“E” - Iyin Aboyeji - was top of the list when we started planning The Wimbart Way Podcast for obvious and not-so-obvious reasons. E is synonymous with both storytelling and African tech. He has arguably had one of the most
Faith Omoniyi, Briter
Our latest Media Spotlight is with Faith Omoniyi, formerly from TechCabal, now at Briter. He shared his thoughts on why it's important for African businesses and founders to tell their stories, how AI is changing the way we think about
Kaluka Wanjala, TechArena
Our latest Media Spotlight is with Kaluka Wanjala from TechArena. He shared his thoughts on AI in journalism, what makes Africa’s business scene so unique, what sectors and industries he likes to cover the most, why telling these stories matters,
Rewriting the Rules: African Tech Journalists Grapple with AI and PR Saturation
A good Public Relations professional should have a nose for a good story and excellent writing skills - crafting compelling press releases that jump out at journalists, as well as an intuitive understanding of what makes a story newsworthy; there’s
Daniel Adeyemi, Condia
This week, we interview Daniel Adeyemi, Editor-in-chief at Condia. Daniel shares his journey into journalism, and how inspired by his success in the Peter Drucker Challenge, he created a newsletter for African audiences modeled after Morning Brew. He discusses what
How African Tech Startups Can Attract VC Funding With PR: Proven Tactics, Best Practices & Common Mistakes
The Current State of African Startup Funding Let's be real: raising VC funding for African startups has been about as easy as winning the lottery these days. According to Africa: The Big Deal, African tech startups raised $2.2 billion in 2024,