Crafting Compelling Narratives for African Tech Startups: A How-To-Guide
Great communications is beyond key messages and factoids; to engage with audiences, you need to take them on a journey - through storytelling. This is applicable to both consumer and B2B/Tech products and in our latest post, Vic Onisuru gives
Ganiu Oloruntade, TechCabal
Stories about startups and their business models on the continent continue to be told for Africans, by Africans. This is especially true for Ganiu Oloruntade, Reporter at TechCabal who shares with us how important it is to own our narratives.What
Five Simple Steps to Up Your Networking Game
Public Relations isn’t solely what people read about you in the news - it’s more broadly your public persona - and that includes meeting people in actual real life. In this article and ahead of events season for African tech,
Landing a job in African Tech PR as a Graduate: What to Expect and Where it will Lead You
We’ve always been laser focussed in terms of cultivating and nurturing talent here at Wimbart. In our latest blog post, read how Nouran ElRefaei started her comms career at Wimbart [and how she secured her first promotion].Applying for jobs in
Wimbart Crowns Huge Year With Wins At BME Pros Awards and PRWeek Awards 2023
For many stakeholders in African tech, 2023 has been a year to forget, and perhaps rightly so. It has been a year littered with losses, layoffs and liquidations, largely owed to the global VC pullback and the subsequent fallout. As
Simeon Onoja, Business Elites Africa
Journalists have the potential to effect real-world change with their written narratives. This is specifically identified by Simeon Onoja, Content Strategist for Business Elites Africa who spoke to us about his deep affection and craft for storytelling, as well as
Kenneth Igbomor, CNBC Africa
As an African, owning the narrative of various stories continues to speak for the huge potential of the continent. This week, we feature Kenneth Igbomor, Market Editor for CNBC Africa, a consumer news and business channel, who shares how the
Charissa Cassels, INC Africa
We spoke with Charissa Cassels, from Inc.Africa about her journey to becoming a writer. Her early days as a poet and participating in essay competitions naturally led her to the world of storytelling.Charissa believes that the craft of writing is
Alexis Akwagyiram, Semafor Africa
Our spotlight for this week is on Alexis Akwagyiram, Managing Editor for Semafor Africa. His desire for a creative outlet, write and travel, and experience of writing for his student newspaper had prepared him to step into the world of
Olumuyiwa Olowogboyega, TechCabal
This week, we shine our spotlight on Olumuyiwa Olowogboyega, Newsroom Editor for TechCabal and the writer of his own substack publication Notadeepdive. Muyiwa shared that growing up in a household environment obsessed with consuming news had a big part to