Why Early-Stage Founders Cannot Afford to Be Invisible
Maria Adediran, Associate Director and Head of Wimbart LiteThey say PR people are the worst at doing their own PR, and that is not far from the truth. We are good at helping other businesses find the right words, refine
As African Startup Funding Rebounds, PR Becomes a Strategic Advantage
Africa’s tech funding winter has been a season that those of us in the ecosystem are all too familiar with. Startups and companies on the continent saw a decline in venture funding between 2023 and 2024, as part of the
How Industry Events Can Strengthen Business Relationships in 2025
In today’s fast-paced world, where everyone’s chasing instant results, digital communication tools such as emails, Zoom, Google Meet and the likes of a good old phone call, have become the norm. They’re quick, efficient, and undeniably valuable. However, one tool that
Why Client Obsession is PR’s Secret Weapon
When starting out in PR, many assume the job is primarily about communication - writing press releases, pitching stories, securing media placements, and landing speaking slots. But quickly, it becomes clear that this is only part of the equation. The
Why Working in a Female-Led Organization Has Been a Game-Changer for Me
I often say I’m incredibly lucky to be one of the few people that actually enjoy going into work; and always regard it as one of the most positive and rewarding aspects of their lives. After careful consideration, I’ve realised
Navigating the Kenyan Media Jungle as a Start-Up
Ah, Kenya! It is a land of breathtaking savannas, bustling markets, and a media landscape as vibrant and unpredictable as a matatu ride during rush hour. For start-ups making their first steps into the East Africa market, managing the media
The Pitfalls of Clients Declining Confirmed Media Interviews
By Erhumu BayagbonI once had a boss who had an interesting way of explaining the difference between Public Relations (PR) and Advertising. He’d say, ‘Advertising is paid for, but PR is prayed for.’ Well, he wasn’t entirely right. Sure, PR
My time at Wimbart
By Niaya Nibhan-ThomasWhen I first found out I was going to do my work experience here I had no idea what Wimbart actually was or what the people here do. During my time here I have learned a lot about how
Crafting Compelling Narratives for African Tech Startups: A How-To-Guide
Great communications is beyond key messages and factoids; to engage with audiences, you need to take them on a journey - through storytelling. This is applicable to both consumer and B2B/Tech products and in our latest post, Vic Onisuru gives
Five Simple Steps to Up Your Networking Game
Public Relations isn’t solely what people read about you in the news - it’s more broadly your public persona - and that includes meeting people in actual real life. In this article and ahead of events season for African tech,