The Pitfalls of Clients Declining Confirmed Media Interviews
By Erhumu BayagbonI once had a boss who had an interesting way of explaining the difference between Public Relations (PR) and Advertising. He’d say, ‘Advertising is paid for, but PR is prayed for.’ Well, he wasn’t entirely right. Sure, PR
My time at Wimbart
By Niaya Nibhan-ThomasWhen I first found out I was going to do my work experience here I had no idea what Wimbart actually was or what the people here do. During my time here I have learned a lot about how
Crafting Compelling Narratives for African Tech Startups: A How-To-Guide
Great communications is beyond key messages and factoids; to engage with audiences, you need to take them on a journey - through storytelling. This is applicable to both consumer and B2B/Tech products and in our latest post, Vic Onisuru gives
Five Simple Steps to Up Your Networking Game
Public Relations isn’t solely what people read about you in the news - it’s more broadly your public persona - and that includes meeting people in actual real life. In this article and ahead of events season for African tech,
Landing a job in African Tech PR as a Graduate: What to Expect and Where it will Lead You
We’ve always been laser focussed in terms of cultivating and nurturing talent here at Wimbart. In our latest blog post, read how Nouran ElRefaei started her comms career at Wimbart [and how she secured her first promotion].Applying for jobs in
The Case of the Infamous Form D
How not to blow your fundraise announcement while keeping the lawBy Ernestina BerryYou’ve put in the hours. Your team is solid. You’ve successfully traversed the rocky terrain that comes with getting those international investors and VCs interested enough in your
Wimbart Words | On Rape, Racism, and Police Brutality
The world is raging; racism, police brutality, rape culture and more have provoked discussion and debate amongst the Wimbart team. We’re angry, we’re upset, we’re in fighting mode! Wimbart Account Executive Towsyn Omowole gathered her thoughts and speaks for us
Wimbart founder named in UK’s PR Power list
Wimbart PR founder and Managing Director, Jessica Hope, has been named as one of the UK’s leading communications professionals, having been recognised for her work in the African market. She is the only professional from an Africa-focussed agency to make