7 Tracks, 1 Future: AfriLabs Annual Gathering 2025 Sets the Stage for Africa’s Innovation Renaissance
Secure your spot at Africa’s biggest innovation event! The 10th edition of the AfriLabs Annual Gathering (AAG) is heading to Nairobi, Kenya from 7th to 9th October 2025—celebrating a decade of innovation and ecosystem growth across the continent. With the
How African Tech Startups Can Attract VC Funding With PR: Proven Tactics, Best Practices & Common Mistakes
The Current State of African Startup FundingLet's be real: raising VC funding for African startups has been about as easy as winning the lottery these days. According to Africa: The Big Deal, African tech startups raised $2.2 billion in 2024,
How Industry Events Can Strengthen Business Relationships in 2025
In today’s fast-paced world, where everyone’s chasing instant results, digital communication tools such as emails, Zoom, Google Meet and the likes of a good old phone call, have become the norm. They’re quick, efficient, and undeniably valuable. However, one tool that
Why Client Obsession is PR’s Secret Weapon
When starting out in PR, many assume the job is primarily about communication - writing press releases, pitching stories, securing media placements, and landing speaking slots. But quickly, it becomes clear that this is only part of the equation. The
Why Working in a Female-Led Organization Has Been a Game-Changer for Me
I often say I’m incredibly lucky to be one of the few people that actually enjoy going into work; and always regard it as one of the most positive and rewarding aspects of their lives. After careful consideration, I’ve realised
Navigating the Kenyan Media Jungle as a Start-Up
Ah, Kenya! It is a land of breathtaking savannas, bustling markets, and a media landscape as vibrant and unpredictable as a matatu ride during rush hour. For start-ups making their first steps into the East Africa market, managing the media
Wimbart Investor Comms Partner Interview – London Africa Network
Wimbart recently released the second edition of our report "Startup Performance Reporting in Africa: Aligning Startup and Investor Expectations.” Building on the work we started in 2023, this year's report included Q&As from our illustrious partners and also insights directly
Wimbart Investor Comms Partner Interview – TLP Advisory
Wimbart recently released the second edition of our report "Startup Performance Reporting in Africa: Aligning Startup and Investor Expectations.” Building on the work we started in 2023, this year's report included Q&As from our illustrious partners and also insights directly
Wimbart Investor Comms Partner Interview – Ventures Platform
Wimbart recently released the second edition of our report "Startup Performance Reporting in Africa: Aligning Startup and Investor Expectations.” Building on the work we started in 2023, this year's report included Q&As from our illustrious partners and also insights directly
The Pitfalls of Clients Declining Confirmed Media Interviews
By Erhumu BayagbonI once had a boss who had an interesting way of explaining the difference between Public Relations (PR) and Advertising. He’d say, ‘Advertising is paid for, but PR is prayed for.’ Well, he wasn’t entirely right. Sure, PR