Why Working in a Female-Led Organization Has Been a Game-Changer for Me
I often say I’m incredibly lucky to be one of the few people that actually enjoy going into work; and always regard it as one of the most positive and rewarding aspects of their lives. After careful consideration, I’ve realised
Navigating the Kenyan Media Jungle as a Start-Up
Ah, Kenya! It is a land of breathtaking savannas, bustling markets, and a media landscape as vibrant and unpredictable as a matatu ride during rush hour. For start-ups making their first steps into the East Africa market, managing the media
Wimbart Investor Comms Partner Interview – London Africa Network
Wimbart recently released the second edition of our report "Startup Performance Reporting in Africa: Aligning Startup and Investor Expectations.” Building on the work we started in 2023, this year's report included Q&As from our illustrious partners and also insights directly
Wimbart Investor Comms Partner Interview – TLP Advisory
Wimbart recently released the second edition of our report "Startup Performance Reporting in Africa: Aligning Startup and Investor Expectations.” Building on the work we started in 2023, this year's report included Q&As from our illustrious partners and also insights directly
Wimbart Investor Comms Partner Interview – Ventures Platform
Wimbart recently released the second edition of our report "Startup Performance Reporting in Africa: Aligning Startup and Investor Expectations.” Building on the work we started in 2023, this year's report included Q&As from our illustrious partners and also insights directly
The Pitfalls of Clients Declining Confirmed Media Interviews
By Erhumu BayagbonI once had a boss who had an interesting way of explaining the difference between Public Relations (PR) and Advertising. He’d say, ‘Advertising is paid for, but PR is prayed for.’ Well, he wasn’t entirely right. Sure, PR
My time at Wimbart
By Niaya Nibhan-ThomasWhen I first found out I was going to do my work experience here I had no idea what Wimbart actually was or what the people here do. During my time here I have learned a lot about how
Crafting Compelling Narratives for African Tech Startups: A How-To-Guide
Great communications is beyond key messages and factoids; to engage with audiences, you need to take them on a journey - through storytelling. This is applicable to both consumer and B2B/Tech products and in our latest post, Vic Onisuru gives
Five Simple Steps to Up Your Networking Game
Public Relations isn’t solely what people read about you in the news - it’s more broadly your public persona - and that includes meeting people in actual real life. In this article and ahead of events season for African tech,
Landing a job in African Tech PR as a Graduate: What to Expect and Where it will Lead You
We’ve always been laser focussed in terms of cultivating and nurturing talent here at Wimbart. In our latest blog post, read how Nouran ElRefaei started her comms career at Wimbart [and how she secured her first promotion].Applying for jobs in