Wimbart carried out the press campaign for healtech startup 54gene, who raised $4.5mn to build the world’s first pan-African biobank. Despite only being in operation for under a year, the figure was the largest amount raised by an African healthtech startup. Firstly, Wimbart undertook the task of tailoring 54gene’s core messages to their key stakeholders including investors, hospitals and patients.
After auditing 54gene’s website and their founder, Dr Abasi Ene-Obong’s social media profiles, the messaging was implemented across 54gene’s web channels to represent a clear and consistent brand. Wimbart proceeded to achieve radio, online and broadcast coverage with top-tier science and business publications such as Nature, Forbes and Quartz after securing an exclusive announcement with TechCrunch.
October 10, 2019