/ Office Hours

Wimbart Office Hours

What's your story?

Who do you need to reach?

How can PR help?

We’re launching Wimbart Office Hours – a PR mentorship programme designed to equip early stage start-ups with the knowledge and skills needed to frame the narrative surrounding their start-up from the beginning, with tips on executing a successful communications plan, building relationships with journalists and how to amplify press coverage.

20 early stage Africa focused start-ups will be selected by the Wimbart team to participate in the inaugural Wimbart Office Hours cohort. Successful applicants will be invited to a one hour webinar that introduces tech start-ups to Public Relations and communications strategies, followed by one-on-one office hours sessions where each company can deep dive into communications challenges and questions that are specific to their business needs, to help better position them to attract customers, investment and talent. The programme is entirely free, and the  webinar will be led by Wimbart Founder and Managing Director, Jessica Hope, with the follow-on office hours sessions hosted by senior members of the Wimbart team. 

If you are an African tech start-up building a great product or service, and want to give yourself the best chance for success by honing your communications skills, this is the programme to apply for! We want you to complete the programme with a better understanding of how PR can work for your company, and how you can use communications to build your brand presence as you scale your company. 

The webinar and Q&A will take place in the final week of April followed by two 30 minute one-on-one PR office hours sessions which will be scheduled after the webinar

We’re looking for start-ups that are: 

  • Less than two years old 
  • Focused on serving the African community (domestic and/or diaspora)
  • Turn over less than $500,000
  • Have a minimum viable product [MVP]
  • Ideally have a functioning website
  • Pre Series A investment

What will you gain from Wimbart Office Hours?

  • An exclusive webinar and Q&A session with Wimbart’s Jessica Hope
  • Identify the right time for PR for your business 
  • Understand how to craft key messages for your business
  • Learn how to write and execute a successful media & communications plan 
  • Learn how to find journalists and gauge what they’re looking for
  • 2x 30 minute one-on-one mentoring sessions with senior Wimbart PR professionals who will answer specific questions on your company / sector / comms plan

When do applications close? 

The deadline for applications is 12:00pm UTC on Friday 3rd April 2020. We suggest you apply as early as possible, applications will be reviewed on a rolling basis.

Successful applicants will be notified on Tuesday 14th April.

If you think that your start-up would benefit from Wimbart PR mentorship apply below.


Do I need to have raised money?

No, whether you are bootstrapping or have secured angel investment, we are more interested in the viability of your product or service.

Can I apply if I have not yet built a team?

There are no requirements about the size of your team, we want to know about how you’re addressing the problem that you have identified with your product or service.

Do I need to have registered my company?

Yes, we will be providing PR training to established businesses who are seeking to build a positive reputation and expand their media presence.

When is the deadline?

Friday 3rd April at 12:00pm UTC. We will no longer be accepting applications after this time. 

Do I need to pay?

No, this programme is completely free, no payment will be collected at any stage.

When does the webinar take place?

The webinar will be taking place in the week beginning 27th April 2020. More details will be shared with successful applicants closer to the time.

When will the Office Hours take place?

The first Wimbart Office Hours session will  take place two weeks after the webinar. A follow-up session will take place 4-6 weeks after the first, to give start-ups a chance to digest and review your media strategy and outcomes 

Can I contact Wimbart outside of the Office Hours?

Members of the programme will have short tasks to complete and share with their PR mentor. Communication parameters will be worked out on an individual basis.

If you have any further questions please contact press@wimbart.com.

Enter your email address to stay up to date with Wimbart’s activities (we won’t spam you).