start-up

Dec 06, 2016
Maria Adediran
0
430

#TwitterSeries: Using Twitter to connect with journalists

Anyone who spends more than an hour with me, will quickly garner that I am a self-proclaimed social media junkie. Despite the fact that you can find me on other Social media platforms – Instagram, Facebook and of course, Snapchat – I made it my life mission to reject Twitter. However, after joining Wimbart, it […]

Social Media
Nov 28, 2016
Akua Boateng
0
460

Why We All Need to be Digital

We know this isn’t news to you. We live in a digital era; our phones have artificial intelligence, our kids are watch more YouTube than television. You can even watch YouTube on your television! The internet has revolutionised the world we live in. This has obviously resulted in a surge of technology companies but it […]

Oct 17, 2016
Maria Adediran
0
1184

Wimbart Takes On Nollywood: A Brief Guide to Press Week for #RokOnSky

We live in a celebrity-driven world. And for that reason, brands have latched on to them, using them as salesmen. Why? Because having a famous face is the easiest way to create credibility and awareness for your brand. It’s the same concept every where in the world and Nigeria is no different. If you are […]

Funke Akindele in London
Jun 21, 2016
Maria Adediran
1 Comment
591

Wimbart’s Tour with Funke Akindele

Last week at Wimbart was a different one. Jess and I abandoned our B2B PR hats for more consumer ones. Global brand ambassador for irokoWorld and Nollywood actress, Funke Akindele, came to London to promote the brand across the UK. This took me back to the days when I worked for Nollywood broadcaster, iROKOtv as […]

Apr 19, 2016
Jessica Hope
1 Comment
632

Welcome to Wimbart

Wimbart has been a silent entity for some time. Working underground, slowly building a client list, building a brand almost behind the scenes. And now it comes to life. For some time, I’d been freelancing in the African media and tech space, having spent three glorious years as Head of Communications at iROKO, the Nollywood […]