Consumer PR

Oct 17, 2016
Maria Adediran
0
1184

Wimbart Takes On Nollywood: A Brief Guide to Press Week for #RokOnSky

We live in a celebrity-driven world. And for that reason, brands have latched on to them, using them as salesmen. Why? Because having a famous face is the easiest way to create credibility and awareness for your brand. It’s the same concept every where in the world and Nigeria is no different. If you are […]

Funke Akindele in London
Jun 21, 2016
Maria Adediran
1 Comment
591

Wimbart’s Tour with Funke Akindele

Last week at Wimbart was a different one. Jess and I abandoned our B2B PR hats for more consumer ones. Global brand ambassador for irokoWorld and Nollywood actress, Funke Akindele, came to London to promote the brand across the UK. This took me back to the days when I worked for Nollywood broadcaster, iROKOtv as […]